Partnering with the wonderful folk at Synctum Creative, we were approached to animate the mouth and ‘face’ of the brand hero cheese packet, affectionately known as “Signore Cheesy”. We discussed several ideas to bring the character to life, especially giving lots of personality into his moustache. The moustache needed to be expressive, and most importantly; stretchy!

While we handled the lip-syncing, Synctum pulled everything together in a quirky composite. The entire campaign came together really nicely, with several cut-downs, and alternate versions, as well as fully animated short social media ads.