What better way to promote a cause as wonderful as the initiative by Edgar’s Mission; Be Kind to Animals Week? This short animated video was donated to the lovely folk doing amazing work with animals. The animation was created for promoting the event on socials, especially as a way of raising awareness in the lead up to BKTAW.

We approached the idea with a bit of whimsy, by using the main brand colour, we created characters and worlds out of digital clay. The scenes depict several scenarios relevant to this campaign; pets, a pig on a farm (Edgar himself) as well as a city dog park scene. Next time, the narrative may be expanded to show some tips and things to be mindful of when being kind to animals.