In another fantastic collaboration with the super-talented Red Crayon, we needed to bring Tango’s latest winter campaign to life. Utilising the brand’s iconic vibrant green and orange palette, a character, Brian, was developed to represent everyone’s hesitations about changing the thermostat this winter.

Through relatable facial expressions and gestures, Brian conveys such a strong relatability with Tango’s audience. Many cut-downs and alternate versions were packed up for this campaign. This included a hero 30 second version, a 15 and a 6 second for social media.

Each of these cutdowns required 4 different specs for various platforms. Overall, a large yet successful campaign!