Through the use of this explainer style animated video, Gilead Sciences placed the focus on educating people about what Hep C is and how it can be treated and cured. Using many medical references as well as engaging in discussions about the process, we gained an understanding of how the virus enters the body through the bloodstream.

The style was created in accordance with some existing brand collateral, with the addition of texture and depth throughout each scene. While creating an interesting explanation of each medical component, we also wanted to focus on maintaining relatability and engagement.

Several alternate videos were developed for different audiences across Australia, ultimately creating pieces of new content across the different states, which began with New South Wales.

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