MYOB wanted to create an array of animated videos that would be used on social and across their branded platforms. The main focus was to show how MYOB’s value overshadows their competitor Xero in many ways, especially in terms of their competitive pricing and promotional offers.

Live action hands performing various actions were shot and then composited into the videos. There had to be a good level of integration between the real hand footage as well as the bright graphical MYOB world. As a result, we had to put a lot of attention into the way that the hands interreacted with the text and numbers as well as overlapping shadows and effects.