In this campaign containing five 15 second spots, the client - Health Partners - wanted to bring their quirky illustrations to life. The target market was people entering the health insurance arena for the first time, and hopefully HP winning them over with their undeniable quirk and charm.

Exaggeration was quite a key element and it was a blast showcasing some pretty extreme scenarios. Some examples include the looming fear of the dentist and the huge bill that’s chasing after you, along with lifting an overweight cat causing a back injury - Ouch!

Through their cheery pastel palette, we added as much movement to these ‘subtle’ scenes as we could. The client agreed that it sets the tone quite well because they’re super relatable.

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