When you think of insurance, cryptocurrency might not be the first thing that comes to mind… or maybe?! Day By Day needed to create an engaging animated video that provides an overview explanation of who they are and what they do. The aim was to showcase the process of making a claim and demonstrating how easy it can be.

Through the use of multiple hands, each step of the way was depicted. Day by Day as a moniker evoked the afternoon and evening sky, so as the video progressed, we wanted to showcase different times of day based on the sky - especially as a nod to the brand colours but also conceptually.

Find out more here.