Process
Animated videos are developed using a carefully structured process. Here you can explore a detailed breakdown of each stage.
Pre-Production
Research & Planning
Script
The process starts by distilling complex information into a clear, concise script tailored to the audience. Every line is developed with visual storytelling in mind: balancing tone, clarity, and pace. This foundation ensures the animation communicates effectively, guiding both the visual approach and how the message unfolds on screen.
Storyboard
Storyboards map out the visual flow of the video, frame by frame. They align with the script to show how each idea will be communicated visually. This stage helps us plan timing, composition, and transitions, which ensures the video is engaging, easy to follow, and true to the intended message.
Design
The design phase brings the narrative to life with carefully considered visuals. We develop a distinct look and feel that aligns with the tone, audience, and brand. Characters, colour palettes, and environments are refined to ensure clarity, appeal, and consistency: laying the groundwork for smooth, engaging animation.
Feedback
Brainstorming, research, and investigation lay the creative foundation for any animation project. This initial step begins with developing the brief in close collaboration with the client: clarifying objectives, audience, and key messages. Brand research ensures alignment with existing identity and tone, while concept development explores visual styles, ideas, and themes.
Production
Animation
Movement, pacing, and expression are added to the designs during the animation stage. Every transition, gesture, and visual cue is carefully crafted to enhance clarity and maintain viewer engagement. This step combines timing, rhythm, and storytelling to create a cohesive and compelling video.
Voice Over
Setting tone and adding personality, voice-over plays a vital role in animated video. Selecting and directing voices with care ensures messages come across clearly and warmly. Combined with visuals, narration guides the audience, highlights key information, and brings a relatable, human dimension to the story.
Feedback
Post-Production
Refinement
The refinement stage brings all elements into alignment. With animation, voice-over, and sound combined, this phase focuses on fine-tuning timing, transitions, and clarity. Feedback is carefully applied to ensure the final result feels polished, cohesive, and communicates the message effectively to the intended audience.
Sound & Music
Integrated seamlessly with the visuals, sound and music shape the pacing, energy, and emotional impact of the animation. From subtle effects to dynamic compositions, each element is carefully chosen to support clarity and strengthen the narrative. This attention to audio detail adds an extra dimension, boosting engagement while leaving a lasting impression on the viewer.
Output
Whether for web, social media, internal use, or broadcast, outputs are prepared in a range of formats to suit different platforms and audiences. Each version is optimised for clarity, resolution, and technical requirements, ensuring the content looks and performs at its best wherever it’s shown.